E-commerce website owners aren’t the only ones who can benefit from the World Wide Web. Local brick-and-mortars can also boost their sales using the Internet. It’s true, a lot of consumers prefer to order products online because it’s convenient. However, there’s no website that can offer the in-store experience, which is why some people are willing to travel (especially for shoes, clothing, jewelry and even vehicles). With a bit of online reputation management and Internet marketing, you can drive foot traffic to your brick-and-mortar establishment. You can also hire SEO experts to build awareness for your Los Angeles business.
Studies show that customers who shop in-store and online have a 30 percent higher lifetime value than those who only use one channel. This is great news for local companies looking to establish an online presence. It’s a good idea to consult with an SEO agency in Los Angeles to determine the best course of action for your marketing strategy.
PPC campaigns is one way to drive traffic to your website and physical location.
Focus on Geography
People are more likely to visit a store that is close to home or along the way. You can leverage intent and geography by setting up tiered Geo-modifiers around store locations. This will help bring in lots of traffic from folks nearest to the store. You can also target consumers within a broader radius. This will generate less traffic, but every prospect is a potential customer.
It’s important to consider the geographic location. If you have a store in Louisvile, KY and another in NYC, the folks in Kentucky are more likely to travel a greater distance to a store because there’s less traffic compared to NYC. There may be other consumers in surrounding rural areas willing to travel to the location as well.
Hyper-local campaigns should be created if you have both a brick-and-mortar and an ecommerce website. SEO professionals in Los Angeles can design a plan that implements both.
Study User Intent
Use keywords to learn more about the intent of users. For example, you may see queries using keywords that include “near me”. Or terms that contain specific geographic locations are signs of a future visit. Brand terms are used by consumers who are more willing to travel a greater distance for a product than those using non-brand terms. This data can be utilized to determine which keywords to bid on for your PPC campaigns. A knowledgeable SEO expert can find the best Los Angeles keywords for your local business.
For even more about e-commerce read this!