The key to every business’s success is lead generation. It’s what makes the business world go ’round. What your organization needs are clear sources that generate leads within activities you’re currently engaged in. You can leverage various channels to not only generate leads, but build relationships with them as well. This is something SEO companies deal in on a regular basis. If you’re looking to amp up your lead generation, then consider hiring an SEO company in Los Angeles.
There are multiple gems hidden in plain sight that you’re likely not taking advantage of. Make use of these venues to help drive more leads to your company.
Quora Isn’t Just a Forum
A lot of organizations are figuring this one out and are implementing Quora into their content marketing strategy. To some it’s just a forum, but for the savvy, it’s a ticket to increased revenue. You may have recently Googled a question that resulted to a top link to Quora. You can find much more than sarcastic comments. It’s become a great resource for useful advise from experts.
The way you can leverage this outlet is to search around for questions related to your particular niche. Then provide a well-thought-out in-depth answer. You can also include a link to your blog with additional info. Make sure that the article you point to, has a bonus opt-in offer, available to those who give you their email address. Examples of bonus materials include cheat sheets, videos, checklists, short courses and eBooks.
Use Your Thank You Page
Your thank you page is a great pawn in the analytics department. It can provide good insights into conversion endpoints. Rather than looking at it as a successful end, you should look at it as an opportunity to build something great. Ride the momentum by asking new subscribers to take action – whether it be to share an offer or sign up for something. You can also ask them to take a short survey that’ll provide additional insight into your audience.
Maximize Relationships Using 404 Pages
Anytime you hire SEO companies in Los Angeles to design your Web pages and switch content management systems, you have to worry about the URL structure and old pages not being redirected. This means there will be 404 pages. The best way to look at 404 links is as a broken relationship – not good!
Don’t Ignore Archived Posts
All of your posts, if written correctly, can provide valuable information to readers. According to Hubspot, 76 percent of monthly visitors are generated from older posts. In fact, about 92 percent of leads came from archived articles. If this is a similar feat you’re seeing, dig into your analytics and begin optimizing past posts. You want to focus on posts that are generating the most traffic and leads. You can include captivating lead-generation offers that can help convert that traffic into leads.
Include an Opt-In Page Within Your Emails
Your email signature is the perfect marketing tool. You likely send out multiple emails per day. You can use your signature to help attract new leads. Ensure the design is captivating and includes an offer that is difficult to resist.
Use Social Media
This actually seems like a no-brainer. However, there are still a lot of businesses that aren’t taking advantage of this space. Networks like Facebook and LinkedIn are proven to work at generating qualified leads. One way to use social networks is to share valuable content with them. Anything they feel is worthy of sharing will be, which will help to create higher visibility.
SEO companies can help you develop a plan for your content marketing and overall Internet marketing strategy. Otherwise, you can begin using these mediums to help gain more traffic and leads to your website!