Images speak louder than words – it’s why social media platforms like Pinterest and Instagram have made giant waves in the online realm. Any professional, business owner or entrepreneur will quickly find that a social media presence is a must for branding. In many cases, professional SEO services and social media marketing companies are hired by Los Angeles businesses to suit this purpose. It’s something you don’t want to take on by yourself, especially if you don’t have the time to dedicate to the task.
However, this doesn’t mean you shouldn’t become acquainted with the various ways you can improve your Instagram profile. You can think of your social media account like PPC management – if you do it right, you can generate a lot of traffic to your company website.
Here’s what you can do to make your Instagram profile more attractive.
Post More Often
You won’t get away with publishing posts a few times out of the week. This will have to be ramped up to a few times each day. An active account is an attractive one, making more people want to follow you. How often you should post will depend upon your goals (keep them realistic). For instance, those with the biggest followings (in the tens of millions) are posting 95 times monthly. That’s about three times daily. So as a rule of thumb, you want to make posts multiple times daily (yes, seven days per week).
— I Think An Idea (@ithinkanidea) July 12, 2016
Get to Know the Algorithm
It’s a lot like what professional services do when figuring out Google’s SEO algorithms – the same must be done for social media. Each platform has its own method of determining which posts make it to the feeds. Instagram selects images that it thinks users will be most interested in, which normally consists of photos from accounts you interact with the most. For this reason, you need to make sure your posts are reaching as many people as possible, so that your photos continue to show up in their feeds. Highly tailored content is a must to achieve this.
Publish Posts that Increase Engagement
Here is a quick look at what types of posts you can make to help boost engagement:
- Contests and giveaways
- Current events
- Behind-the-scenes glimpses
- User-generated content
- Interesting stories (funny, inspiring, fun)
This may seem like a bit much at first, but the good news is that you don’t have to do it all on your own. In fact, it’s recommended that you hire professional from an SEO company that offers social media marketing services.