The Six Components Every Internet Marketing Strategy Needs

You’re trying to promote your business using the Internet, which is a smart move, since it’s the quickest way to gain visibility for your brand. There are so many different platforms and resources you can use to make your Internet marketing work. But there’s also plenty of ways to make mistakes, which makes it essential to work with companies that offer SEO services.

For instance, there’s a strong possibility that you are neglecting venues that can potentially increase your reach, traffic and revenue. It’s also possible that you’re using platforms that are a pure waste of time. But how can you really know? SEO companies have experts who can analyze your methods to see what you should and shouldn’t be doing. You need a strategy that is well-thought-out and designed specifically for your audience.

If you’re considering hiring an SEO company in Los Angeles to build your company a solid strategy, then make sure the following components are included.

Personal Branding

It’s a good idea to put a face to your business, so why not add your photo for all of your social media profiles? Today’s brands are making bigger strides by personally connecting with customers and prospects using social media. It’s much easier to connect with other human beings when you’re perceived as one. The picture used can be of the CEO, president or whomever else that will be the leading this initiative.

This helps to build trust and enables you to connect with others in your industry who may one day become partners.

Content Marketing

There’s no denying the power of content – it’s what fuels the Internet (aside from socializing). People go online to look for news, entertainment and products – in other words, content. Make sure you’re publishing content that your audience finds essential for their day-to-day lives or buying needs.

You can push out all types of content, including white papers, long-form articles, eBooks and the like. These can be published on third-party sites, but it’s also a good idea to have your own blog. There are other forms of content that don’t rely solely on text, such as infographics, audio and videos.

Search Engine Optimization

Without this, your site and content will be lost in the sea of millions of other pieces of content. If you rely on organic traffic, then you need an ongoing content marketing strategy to maintain and improve your position in the SERPs. The SEO services company you decide to work with can develop a plan that incorporates this successfully.

Optimization of Conversions

Traffic is only one metric you should be tracking. But traffic from millions of people doesn’t mean anything if none of them are converting. Make sure your strategy includes tracking conversions, so you can determine what people are doing when they enter your site or read your content. It will also give you an idea of what’s working and what isn’t. You may need to rework your content a little, switch up your ads or reposition where you put calls-to-action. A/B split testing will be essential for determining the best tactics for boosting conversions.

Social Media Marketing

Much of the content brands produce today is also published on social media networks. This helps to increase visibility of content substantially and in a short period of time. If your profiles already have a lot of followers, then these people may see your content and share it. You can also implement paid ads to help boost your content to others who aren’t yet following your brand. Social media ads are highly targeted, allowing you to choose exactly who you want your ads to be displayed to and when.

Email Marketing

This is still a highly effective tool for reaching and converting prospects. If you can get people to sign up to your email newsletter, then you’ve already somewhat won them over. All you have to do is woo them a little with consistent great content and little promotions. The promotions you do offer should be very enticing for your audiences.

You should consider creating multiple versions of your email campaigns based on the different groups that have signed up. This will make your content more targeted and increase chances of them converting.

It’s a good idea to incorporate social media with your email marketing. Both are free to use and excellent for boosting sales. Talk to an SEO services company to see how you can do this more efficiently.

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