It’s only July, but for businesses that means the holiday seasons are right around the corner. You only have a few months to get your marketing campaign prepared for the holidays. There’s lots to plan and much to do. You can do this all on your own, or with the help of a professional service that specializes in SEO and Internet marketing.
If you speak to any Internet marketing expert, they will tell you that now is the time to start your planning, because once the holidays hit, you’ll be consumed by the sales or lack thereof. You don’t want to have to throw together a last minute marketing campaign that delivers mediocre results.
Here are a few tips to help make your holiday marketing campaign a real seller.
Start Contemplating Your Strategy
What’s the best way you can promote your brand over the holiday season? Can you easily entice your customers for Thanksgiving, X-mas, Hanukkah or New Year’s? Maybe all of the above. Even if that’s the case, you need a separate campaign in place for each holiday. You need to come up with the type of deals you’ll offer.
It’s Not All About Christmas
A lot of businesses make the mistake of focusing all of their attention on Christmas advertising. But as any professional SEO service in Los Angeles will tell you, there’s plenty of shopping being done well before December. There’s Thanksgiving/Black Friday and there’s Small Business Saturday, which promotes consumers to buy from small businesses across the nation. Back in 2012, consumers spent an estimated $5.5 billion at small businesses!
Create Holiday Themes Around Your Offers
The great thing about themes is that they’re catchy and memorable. There are a number of ways you can do this effectively, such as by
making offers centered around your theme or formulating holiday-themed content. You will need to put together all the pieces to the puzzle, which should include calls to action, banners, images and social media.
Put Together a Social Media Strategy
This is the key to an effective holiday marketing campaign. Everyone is on social media, especially during the holidays. Social media platforms are a great tool for connecting with your audience and getting them to engage with your content. It’s a good idea to seek professional help from an SEO service in Los Angeles.
Have you started preparing your holiday marketing campaign? If not, it’s time to start!