When’s the last time you reviewed and made changes to your online marketing strategy? If you’re like most companies, you only look at it once per year, if that. Many businesses set up social media profiles and have an unorganized content posting schedule, then wonder why they are not getting any results. If you’re not satisfied with the outcome you’re getting from your current efforts, it’s time to refresh your marketing campaign. You can do this on your own, or you can enlist expert services from an SEO agency in Los Angeles. A professional SEO services provider can analyze your current strategy and find ways to improve it. This includes identifying your audience and how to better engage with them.
The following steps are required to rejuvenate your campaign for 2016.
Analyze your Traffic
Before you begin making changes to your campaign, you need to know who, what and where. You can learn a lot by examining the behavior of your online visitors. There are various analytical tools you can utilize to determine how much traffic you’re getting, from what areas of the globe and on what devices. You can also identify which content performs the best. If you haven’t already set up your Google Analytics account, you can do it yourself then hire an SEO agency in Los Angeles to analyze the data.
Re-target Your Campaign
You’ll likely learn that the most conversions are stemming from an audience you weren’t targeting before. Social media marketing is an exceptional outlet for reaching various audiences. If you are a B2C, you may find prospects on Twitter or Facebook, while B2B companies would be better off on LinkedIn.
Test Delivery Methods
A lot of businesses use tools to automate their content marketing. This is fine for some industries, but there are others that like a more personal approach. If live updates and current trends are a big deal in your community, then switch up your methods.
Determine Your Most Popular Posts
Look at your blog and social media accounts to see which posts did the best. How can you replicate them? Find out whether it was the timing or the topic that played a role in user engagement. You may also notice your recent content is losing focus and quality. If this is the case, you can hire an SEO services provider in Los Angeles to handle this for you.
Analyze Your Leads
Followers, likes and +1s are great, but don’t mean much if they aren’t interacting with your brand. These are considered worthless leads and require some attention. You may need to refocus your efforts towards a different audience that converts better. The best way to analyze your leads is to look at how your audience is interacting with your marketing messages. If they’re not converting, then there’s a problem.
Try Repurposing High-Performing Content
This is a great way to make use of content that has proven success. You can rework it or update it with new updated information. You can also convert the content into a new format, such as an eBook, infographic or even serialize the post. You’ve already invested in the original piece, so why not get more bang for your buck?
Write Down Your New Strategy
Once you’ve reorganized your target market, message and content, it’s time to archive your new plan. You can put this in digital or print format. Just make sure to put it somewhere safe and in reach, so that you can access it whenever you need to. If you decide to work with an SEO agency in Los Angeles, they can document the strategy for you.