When it comes to branding, you need to have consistency, authority and authenticity. Without these three things, people will have a hard time taking you seriously. You need to develop a clear and concise message and stick with it. One of the best places to project your brand is on social media. This is the one medium that can connect you with millions of prospects and customers, but you need a great strategy to put into motion. You can consult with social media marketing companies to see how you can put together a plan.
However, do keep in mind that having too many people working on your branding elements can create a real disaster. It’s very important for everyone to be aligned to prevent anyone from veering off course. This will put a damper on any consistency you once had, which will cause your brand identity to suffer. You don’t want people perceiving your brand as unreliable and divided. That’s confusing to everyone involved, including your customers and employees.
If your branding isn’t going as planned and could use a boost, then follow this quick guide.
Why Consistency is Key
Consistency is what helps to build trust and when your company has trust, it can retain more customers longer. This means more profits for your brand over time. There are different ways you can show your audience consistency, such as by pushing out consistent, high-quality content and engaging with users on social media. If you don’t have time to do any of this, you can work with SEO services or social media marketing companies in Los Angeles.
Leaving your online reputation upto chance or others?
— I Think An Idea (@ithinkanidea) June 22, 2016
Here’s why it’s so important for brand to maintain consistency:
- It shows your professionalism: A brand that is cohesive comes off as professional. People like to do business with professionals.
- It establishes your authenticity: When your brand resonates with the core identity you’ve chosen, it proves you’re authentic and not just in it for the profits.
- Create trust and loyal customers: Getting prospects to convert into customers and turning customers into loyal fans is easier when they trust you.
Develop a Guide for Your Brand
In order to ensure everyone in your company (as well as third-party contractors) are aligned, you need to create a guide for everyone to follow. This will help ensure everyone is on the same page from the start and remains that way. This document should cover everything, such as the brand mission, logo usage, value propositions and differentiators, voice and tone, media formatting, social media usage, fonts and typography, brand colors, iconography, photography and graphic styles, and signage specs.
Make sure to push this guide throughout your organization and provide it to any social media marketing services you decide to work with.
Audit Your Branded Materials
Go over all of the branding materials you already have created to see what needs to be updated and what needs to be chucked. Everything needs to accurately reflect your new branding guidelines, which includes your website, landing pages, brochures, fliers, social media pages, social media posts, business cards, videos, presentation slides and signage.
Don’t forget to also consider other elements of your branding, such as the packaging, labels, uniforms and recordings used when customers are placed on hold.
A plan should be put into effect that consists of annual updates for your brand plan. This will ensure updates are made across all channels as needs change. You don’t want to get stuck with the same old brand strategy – be innovative and willing to evolve. And if you ever need help putting all the pieces together, consider hiring a social media marketing company to assist you.