There are plenty of tools you can use as a marketer or entrepreneur to gain an advantage over your competitors. But there are few that work as well as search engine optimization. Any professional agency will tell you that SEO, when performed properly, can thrust your marketing efforts forward by leaps and bounds. However, the key to achieving great results is to learn and understand search engine algorithms and search patterns of users.
The companies that offer SEO services have experts who are well-versed in the technical and non-technical aspects of SEO. Analytical skills are a must in order to decipher the data collected from your Search Engine Optimization tools. This includes identifying fluctuations, shifts, changes and increases (or decreases) seen in the numbers.
Even the most subtle indicators can be warning signs of changes to come, so you must be agile enough to make moves quickly. Working together with an SEO agency in Los Angeles is one of the best ways to ensure this.
In order to stay ahead in Search Engine Optimization, you have to keep up with the trends. We’ve seen a number of them rise and fall in 2016. Here’s what we expect to see crossing over into 2017.
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Content Quality and Density is a Must
In 2016, we saw an influx in long-form content, as marketers strove to provide their readers with ample amounts of information. This was their way of ensuring content quality and user satisfaction. What this brought about was more pieces of content ranging between 1,000 and 3,000 words. While some longer pieces of content have plenty of great value, not all topics cam deliver the same.
Google and other search engines are taking notice to this and are going to take density into account when ranking content. This will be done by analyzing content for its ‘per word value.’ What this will determine is how many words in that 3,000 word article is actually valuable. It could turn out to be only 300 words.
In the coming years, we will likely see short-form, value-packed content being ranked handsomely compared to longer-form content with a lot of fluff.
User Experience Can’t Be Ignored
Today’s users have expectations that rise faster than brands can keep up with. If you’re not offering your visitors a grand experience, then your Search Engine Optimization will suffer for it. Your website needs to have good load speeds, easy navigation and engaging content. User experience optimization is very real and can be implemented with the assistance of an SEO agency.