There’s no one way to eat a Reese’s – that is so true for social media marketing. There’s no one tactic or metric to use to ensure your Los Angeles company gets the most out of your social media marketing campaign. Unfortunately, there are one too many newbie small business owners who fall into the trap of overemphasizing the need for a large following. So they focus in on doing whatever they can to drive up their number of followers.
There are many reasons why this is a poor strategy. For one, it will decrease the quality of your followers. This translates to less engagement and an overall weaker presence on social media. So if you’re tempted to buy followers from third-parties on Fiverr, then think real long and hard about how it will hurt your campaign.
On the other end, if you are able to increase your followers without sacrificing their quality, then you can reap the various benefits it would offer. Engaged, loyal followers are the best, so if you can get a boatload of those, then you can potentially increase your conversion rates and revenue.
So what can you do to get more valuable followers under your belt? Aside from hiring the services of really good social media marketing companies, you can do the following.
Post Content that’s Higher Quality
Followers are attracted by the posts brands make. It also becomes helpful for making them stick around long after clicking the like or follow button. For this to happen, you need to consistently push out high quality content for them to enjoy. But what’s considered high quality? It’s content that resonates with your audience and is practical, making it highly shareable. You can also syndicate content to keep your wall interesting.
Find New People to Reach Out to
Don’t forget that social media marketing is all about being social, so look for people in your target audience to socialize with. You can do this by joining in a conversation with your target audience, even though they’re not yet a follower. There are many public conversations going on around social media that you can jump into.
Work with Influencers Consistently
Some people have done very well at harnessing the power of social media. Rather than taking the years they spent to gain a solid following, you can leech off them by working together. This will give recognition to your brand and potentially earn you additional followers.
If you’re working with social media marketing companies, you can receive assistance with pinpointing which influencers to target.