What type of website do users want to subscribe to? Ask yourself this same question and likely you have the same concept – you like sites that are high quality, relevant to your interests and accessible. Everyone pretty much wants the same thing, but this doesn’t mean your website will cater to everyone. An SEO agency can help identify your target audience and boost conversions. But the first step is to obtain Web design services from a premier SEO agency in Los Angeles.
If you look at all of the greatest successes around the Web, they all have similarities. The following should be applied to your strategy if you want to increase your website subscribers.
Maintain Your Site’s Integrity
Before you go into the technical aspects of SEO, social media and PPC, you should focus on creating a brand with integrity. You don’t want to employ tactics that will only garner you 15 minutes of fame. Your strategy should have a long-term approach that will generate many years of success. No scheme will give you this, so don’t attempt to use one. The topics and methods you implement should be honest and relevant to your target audience. An SEO agency can assist with designing a long-term strategy.
Take Ownership of Your Work
This is the only way to ensure the quality you desire. It can be frustrating relying on others to help build your online empire. However, this may be the only way to sustain your brand. You can’t do it all yourself, so it’s imperative that you hire or contract work to professionals that can deliver the results you seek. Stay on top of projects and take ownership of their outcomes. Your followers will appreciate your brand more if you guarantee quality content and a high-end experience.
Focus More on Promotion
Many people forget about the marketing in “content marketing.” Their attention is mainly on content creation. But how can you expect people to like what you write if they are unable to find it? If you don’t have a dedicated social media team to promote your content, then you need to spend more time doing it yourself. It’s better to have 20 excellent pieces of content to promote than 100 lower quality pieces. People are willing to subscribe to a site after reading one great article.
As a rule of thumb, you should spend 20 percent of your time creating content and 80 percent promoting it. One blog owner was able to attract 70,000 subscribers in 16 months using this tactic.
Upgrade Your Content Periodically
All of your greatest pieces (the ones with high traffic and conversions) can be upgraded. Add more content or updated info that your audience will find valuable. Then re-promote it again. You can capitalize on the traffic you’re already getting from these posts. An analytics tool can help pinpoint your highest performing articles.
Make Your Content Memorable
If your content doesn’t stand out, then people won’t bother to revisit your site, let alone subscribe to your blog or email list. The best way to stand out is to add personality to your content. The topics you choose should also resonate with your audience. You should communicate with your audience to find out what they like and don’t like.
Build Relationships on Social Media
If you haven’t already, it’s time to open up social media accounts on networks your audience likes to hang out. This may be LinkedIn, Facebook, Pinterest or Twitter. The platform you choose should also accommodate your content. Obviously, if your content isn’t visual, then you wouldn’t want to pursue pinterest or instagram. A dedicated social media team can be employed through an SEO agency in Los Angeles.
Want to get even more out of your website? Check this out!