You started your ecommerce business with the hopes of becoming a great success. If you’re looking to gain a competitive edge over others in your industry, then you need a well-thought-out strategy. This can be organized and implemented using the services of an internet marketing agency. Some people think that all it takes to succeed in ecommerce is to open a website and buy PPC ads.
However, there’s a lot more to it than that. You’ve likely come to this same conclusion and now need assistance with improving your sales and traffic. If that’s the case, you should try consulting with a business development expert from an online marketing firm.
The more expert guidance you have, the better your chances of excelling. If you’re currently running an ecommerce website and feel it could be performing better, then the following are possible reasons why it isn’t.
The Product Descriptions and Visuals Are Lacking
Think of your website as a storefront. People won’t walk into a store and purchase an item they can’t see or read the label of. Since consumers can touch the product and use their five senses, you have to make up for it. You can do this by writing a compelling and informative description for each product. And don’t forget to include high quality photos. If your site is filled with few to no photos and descriptions, then expect to have a higher than average bounce rate.
It would also help to hire a web design expert who can spruce up your store and make it more attractive.
Your Checkout Process is Complicated
Consumers expect websites to operate properly and speedily. If you have a site that doesn’t function well, then you will have more abandoned carts. Your checkout process should be very simple, not requiring any information that isn’t necessary for billing and shipment. The fewer the steps and forms, the more likely people will follow through with the purchase.
Important Information is Inaccessible
There are key details consumers want to have easy access to. This includes your contact info, fees, shipping rates and so on. If this information is difficult to find, then it could create trust issues. A shady website is a customer’s worst nightmare, especially with all the scammers out there today. Put your contact information at the top or bottom of every page and disclose all your fees. Hiding your fees until the checkout is a sure way to send customers running for the hills.
— I Think An Idea (@ithinkanidea) December 19, 2016
Your Website is Overall Confusing
Each page of your site should direct your customers on what to do next. Your content should act as a funnel, directing customers from the informative pages to the product pages. A call to action is a must, so you don’t leave customers hanging. Take the guesswork out of it with clear and concise language. An internet marketing agency can provide copywriting services to boost conversion rates.
Your Online Marketing is Non-Existent
How are customers finding your website? If you don’t have a search engine optimization strategy or social media marketing plan, then you’re site will be harder to find. Consumers aren’t going to go out of their way to find your website. If it’s not on the first or second page of Google, chances are people won’t find you. An internet marketing agency can generate a list of relevant keywords to use throughout your site. A social media marketing strategy is a plus to help generate buzz and traffic.
You can also work together with a PPC management company to combine paid and organic traffic for the ultimate strategy. If you’re ecommerce site isn’t getting enough relevant traffic, then it’s time to change your game plan. Get together with an internet marketing agency to begin formulating an advertising strategy.