What does it take to make your online store stand out on the world wide web? It’s no lie – it’s very tough to do, especially with there being around 47 billion web pages on the Internet, vying for the attention of users. Of this number, there are between 12 and 24 million online stores. Only three percent of this number earned at least $1,000 annually. This should give you some perspective on the idea that simply setting up an online store isn’t going to draw in traffic and sales. With the help of an SEO agency, you can improve your chances of having your store found and prospects converted into customers.
If you’re adamant on transforming your eCommerce website into a Fortune 500 company, then it’s time to get serious. Here are some tips to help set your store apart from the rest.
Perfect Your Web Development
How quickly do the pages on your website load up on desktop and mobile devices? If it takes longer than a few seconds for a page to load, then your bounce rate is going to soar. Check to see if the bandwidth for your online store is at the highest speed you can afford buying.
Pay Attention to On-Page SEO
Search engine optimization is crucial for helping people to find your company. You can work with professional SEO services to identify and implement keywords that are conversion-oriented. This will ensure that you’re drawing in high targeted traffic. It’s a good idea to have your website assessed to see how well your on-page SEO is performing.
Appeal to Both Mobile and Desktop Users
The best way to do this is with a responsive website design. You can hire an SEO agency to manage this for you. A responsive design is supposed to make it easier for anyone to view and navigate your site, no matter what type of device they’re using. Note that Google penalizes websites that aren’t mobile-friendly, so this is something you want to do now rather than later.
Make Call to Actions Visible and Clear
What is it you want visitors to do? Maybe it’s to buy a product or service, sign up to your email newsletter or download a free eBook. You want to clarify what the next step should be, so users can make an informed decision. You should place the call to action in a place where people can easily see it.
Offer Enhanced Search and Recommendations Features
You want to make it as easy as possible for prospects and customers to search for and find the items they want. Make sure your search function is simple to find – this is why you see most sites having them in the top right corner of a Web page. Your web design should be flawless along with the functionality.
Companies that Implement Social Media are ahead of the curve
A social media marketing strategy can really do wonders for your eCommerce website. For one, it can help provide social proof for your store. If you can get people liking, commenting on and sharing your posts, then it shows you are credible and authentic. If possible, try to collect testimonials to post on your actual website.
Ask Customers for Reviews
It’s good to know whether your products or satisfying your customers. There’s only one way to know for sure and that’s to simply ask them. Don’t be afraid to solicit customers for a review after they’ve made a purchase. You can set it up so that an email is sent to the customer 30 days later, after they’ve had a chance to mess around with the product.
If your eCommerce company needs to improve traffic and conversions, you should consult with an SEO agency with a track record for success.