Analogies seem like the best way to go when trying to explain complex ideas to a beginner, especially when it comes to SEO. There’s a lot of confusion about what works and what doesn’t, and what most people care about is how fast the results will come. SEO companies in Los Angeles have to become more creative in how they break down their services to clients, so they can understand the importance of implementing certain strategies for online reputation management, Web design and SEO.
The two that are most often compared are SEO and PPC. When it comes to selecting te best methods for your Internet marketing strategy, you will inevitably come down to the idea of using SEO or PPC.
A lot of people fall in love with the idea of PPC being the quicker option for driving traffic. It’s everywhere and it’s easy to get, just like processed food. However, we all know that it’s not the best option to feed your hunger for traffic. But we continue to make excuses not to use the long-term, healthier option (i.e. it’s too expensive or it’s not that important).
Let’s look deeper into this analogy and you’ll see that we’re right!
SEO is the Organic Choice
There are a number of ways SEO can be compared to organic food. For one, it brings in “organic” traffic, which means the people coming to your site were already looking for you and clicked on the link to your site in the search engine results. This means higher chances of them converting into customers.
Like organic food, SEO is the approach you take for long-term results. The sooner you start, the better. And as long as you remain steadfast in your organic approach, you will reap great benefits. Any SEO company will tell you that it’s not a quick fix, but the end results are well-worth the wait.
PPC is the Faster Choice
When you want food now, you go to fast food restaurants, the frozen food section or the snack aisle at your local grocer. Reality is, anything that is pre-made is overly processed and only feeds your desire for instant gratification. And once it’s gone, you’re right back where you started or worse off.
— I Think An Idea (@ithinkanidea) April 20, 2017
PPC campaigns are ideal if you want short-term, quick results, you can find companies that do a great job at management them. But once the campaign is over, so is your traffic. There’s no imprint of your brand left in the search engine results – not like what you’ll get with SEO.
So the next time an SEO company asks which route you want to take, just ask yourself whether you want long-lasting incoming traffic or a just a quick fix.