How to Make Blog Posts that Engage Your Audience

Your content must be relevant to your target audience

Most brands decide to open a blog because they learn from SEO companies that it’s excellent for driving traffic. This is definitely true when you have a top-tier content marketing strategy and have performed keyword research. With a blog, you can generate organic traffic from Google and other search engines. And while this is all good and dandy, it doesn’t guarantee any real results.

For instance, if a lot of people are coming to your site, but aren’t converting, it could be due to a number of problems. One red flag to watch for is a lack of user engagement. If visitors come and bounce away from your site or don’t really engage with the content, then it could be you’re reaching the wrong audience or the content isn’t relevant enough.

If you’re battling with user engagement issues, you can work together with one of the best SEO companies in the game to change things around. Here are some of the things you can start doing to turn your blog performance around.

Re-Read Your Content

According to one survey done by Global Lingo, 59 percent of people don’t trust sites with grammatical and spelling issues. Major corporations pay editors to scan their content before releasing it to the public – if you’re not doing the same, then your brand will appear to be less-than-professional. Just because you’re smaller doesn’t mean you’re unprofessional. Prove this by releasing content that is error-free.

To do this, you should try rereading your content two or three times before it is published. This way, you can catch mistakes you may have missed during the first read-through. Doing so will improve visitors’ trust in your business and whatever products or services you have for sale.

Think of it this way – if you have a product that is in high demand and could rack in $100,000 in projected revenue, but you have grammatical errors and spelling mistakes, you could end up missing out on $59,000. That’s more than half of your potential, so don’t take this lightly.

Design Your Site with a Goal in Mind

Everything you do for your business should be for a specific purpose. Goals are what helps businesses succeed (as long as they’re set realistically, of course). When it comes time to build a website for your blog, make sure that you use a design that caters to your goals. If your goal is to get people to stick around longer and to engage, then you want to refrain from any design that will make your site appear spammy.

It would also be a good idea to implement social sign-in features, so users can leave comments and share the content with their followers. Other things you want to focus on include the color and contrast, the text composition, picture placement and white space. You can work with local SEO companies to figure out the best design for your particular blog and audience.

Include Links in Your Posts

If you offer content filled with great information, then people are more likely to stick around to read the other content you have available. One way to promote this is to include links in your blog content that point to other relevant posts. This can actually help to build your credibility. Place links throughout the post rather than only at the end.

It also wouldn’t hurt to send your audience to your social media pages – these can be placed at the end of the post. Social share buttons should be on all of your blog posts, so visitors can easily share your content with others.

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