How to Improve Your Website in the “Google It” Era

The term “Google it” has become the norm in the millennial world we live in. Yellow Pages have become an artifact of ancient history’s past, never to resurrect again – and for good reason. Who needs a phone book when you can simply Google it in your smartphone, tablet or computer? Your placement in the SERPs matter now more than ever, which is why it’s essential to work with a professional offering SEO services.

You want to get your strategy right the first time around. This will prevent costly mistakes and the extensive learning curve required to keep up with the ever-changing algorithms of Google.

How Important Google is for Brands

According to stats from Hosting Facts, the internet influences about 64 percent of in-store sales. Adweek states that 81 percent of consumers use search engines before making a final purchasing decision. Whether you’re a startup or been in business for years, ranking in the SERPs is crucial. This holds true for both online and brick and mortar businesses.

Why Care About Your Google Rank

The end game for search engine marketing is to be at the top of the search engine page results. If you’re not on the first page, then fewer customers will find you. Studies show consumers rarely go past the first page when shopping for products and services. Competing for this spot can yield great long-term results if your SEO strategy is consistent. SEO services in Los Angeles can be hired to formulate your strategy.

Hiring Professional SEO Services is Essential

Google’s algorithms are always changing and many brands simply don’t understand them. These two roadblocks can put a dent in your SEO strategy. The only way around it is to gain knowledge about the algorithms and how they affect your website. This is a real learning curve that can take a long time.

The smarter thing to do would be to hire a professional SEO services to manage your campaign. Most can also offer web design services for your Los Angeles business. They offer everything from keyword selection to content writing. There’s more to writing keyword-focused content to rank in Google today. It needs to be mobile-optimized, high-quality and relevant. Getting visibility for your content takes another hardworking strategy, consisting of social media marketing, third-party publishing and influencer outreach.

Google Your Company

The best way to keep watch of how others see your brand is to Google yourself. This includes your name, company name and website. It’s important to know what people are saying about your business on review sites and social media as well. All of this pulls up in the search results, so be wary of this.

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