How often do you log into your personal social media accounts? If you’re like most of America, you spend a great portion of your work scouring the feeds of social media. For you, it may be about marketing your personal and business brands, but it all comes down to this – everyone spends a lot of time on social media both for business and pleasure. With that said, it makes sense for companies to implement social media marketing into their tactics.
Never before have brands had direct access to mediums that could gain their brands high exposure. Before, we were at the mercy of newspapers, television, radio, journalists and reporters. Now, we can be our own journalists and reporters, putting our brands on blast on the very venue the world is spending hours upon hours on. What’s even better is that you can hone in on your particular audience by researching which platforms they like to use, such as Facebook, Twitter and LinkedIn.
But it’s going to take some careful planning to get results from your campaigns, which is why it’s a good idea to hire marketing services from social media companies in Los Angeles. Meanwhile, you can do the following to help your social media marketing.
Show You’re Human
The one thing that consumers hate about businesses is that they can sometimes feel cold and inhuman. So the last thing you want to have are social media posts that sound too corporate. Humanize your social media presence by engaging with your followers. You don’t want to just post links and headlines day in and day out – no one wants to be talked at or promoted to 24-7.
— I Think An Idea (@ithinkanidea) November 10, 2016
Post Content Frequently
You don’t have to publish 20 posts daily like some brands do, but you at least have to have a consistent schedule. On average, successful social media profiles are posting 20 posts monthly (and this is without a dedicated social media marketing company on their team). This may sound like a lot, but there are ways around this. For instance, you can sometimes post shorter content and implement user generated content into the mix.
Have a Strategy
It’s important to know where and when your particular audience is on social media. You don’t really need to be everywhere to witness success. However, you do need to make sure you’re posting content in places and at times when your followers are most likely to see them. You can use various tools to track this. If not, you can enlist the services of one of the professional social media marketing companies to help you figure this out.