Everyone gets busy. Are you guilty of getting so busy that you neglect important areas of your business like the website, online reputation, and other elements? If so, you might be losing business according to Stanford. The study performed at Stanford revealed that 75% of users state that they make judgments about credibility based solely on the design or layout of the company website.
If you compound that with the fact that brands lacking social media marketing campaigns will suffer a loss of business, there’s a lot of risk in the online business world if your company isn’t on track. If your website is slow, unsecure, or hasn’t been developed for mobile usability, you might want to fix things up a bit before you lose your credibility and potential customers before you can even refresh the page.
Here are some other big ways that you can destroy your brand credibility without a lot of effort, as well as how to avoid them:
1. Poor website design: Companies that have a website older than two years need to upgrade. Even a site that was stellar, top ranking, and among the best designs five years ago won’t be nearly as relevant now. Some users don’t mind slogging through the outdated mess to find what they need, but they are the minority. If you want to retain credibility, your website has to be constantly evolving to maintain relevance.
2. Lack of social media: There are still people who think that social media doesn’t matter to brand reputation or credibility. This couldn’t be further from the truth, however. Today’s businesses need social media. The reliance on social media for purchasing decisions by consumers is soaring, and you need to be on their level. If consumers visit your Facebook page and can’t find what they need, don’t expect them to convert to your website and the eventual sale. They will usually find a competitor with better social media marketing to get the information that they need.
3. Unresponsive design: Every website that is online in 2015 needs to be user-friendly, mobile-friendly, and responsively designed. Conversions from mobile devices outgrew conversions from desktop computers in 2014 and that trend is only going to continue to rise. If your site isn’t mobile-friendly, you are losing customers as well as Google ranking power (because Google now includes mobile-friendliness in site rankings).