One of the most popularly used platforms for content management is WordPress. It offers a number of versions – free and paid, making it flexible for brands in different financial stages. If you are looking to set up a website and blog, you have to ensure that the platform you select has enhanced SEO capabilities. This is another reason why a lot of people turn to WordPress. SEO is very important for gaining visibility for your company.
Once you have set up your WordPress account, you have some work to do. It doesn’t come SEO-optimized right out of the box. The following steps can be used for WordPress version 3.5.
To ensure that Google doesn’t index your sample pages, you can go to your privacy settings and uncheck the box that says “Discourage search engines from indexing this site” under Search Engine Visibility. Once you have completely set everything up and it’s ready for launch, you can uncheck it.
Creating SEO Friendly URLS
Every part of your website needs to be search engine optimized, including your URLs. This is oftentimes overlooked by website owners. Go to your permalink settings and select “custom structure”. At the end of your URL, add in the following parameter: /%category%/%postname%/.
Don’t Leave Uncategorized Categories
You don’t want to miss any opportunity to add keywords to your site – the categories are a perfect place to do this. Too many site owners mistakenly leave some categories uncategorized. It’s simple to add categories. All you have to do is go to the Categories settings, which can be found in the Posts menu. Place your cursor over the category, then select “Quick Edit.” Now, you can rename it. Make sure it’s relevant to whatever posts you will place there.
Customize Your Titles & Meta Tags
Sounds like a lot of work and usually is. However, there is a simple way to take care of this, and that’s with the Search Engine Optimizatio Pack Plugin – you gotta love plugins! When you first open your WordPress site, it will use the title of your post as the HTML page title tag value. Plus, it doesn’t implement meta description or meta keyword tags. You can use plugins like Yoast or the SEO Pack plugin to simplify this for you. Once you install this Pack, it will automatically remind you to insert these before you publish a post. Just make sure you enable the plugin from the admin page.
— I Think An Idea (@ithinkanidea) April 19, 2017
Another Plugin for Reducing 404 Errors
You’ve probably run across a few of these while searching for content on the Web. It’s an annoying error that indicates a page has been moved or erased. Don’t be like these site owners – make sure you get rid of 404 errors so they don’t wreak havoc on your Search Engine Optimization. To make things easier, you can use the Category Pagination Fix plugin.
Get Rid of Unnecessary Image Links
There’s a plugin in for this as well, called the Remove Link URL. WordPress, by default, attributes links to the photos you insert. There’s no point for this and only leads to a dead end for anyone who decides to click on them.
Have XML and HTML Sitemaps Autogenerated
Your sitemap is important for having your pages indexed as quickly as possible. If Google’s bots and crawlers have to find everything themselves, then it will take longer, which can make boosting your company’s SEO status that much harder. You can use plugins like Simple Sitemap and Google XML Sitemaps to do the hard lifting for you.
Responsive Web Design
Today, more than ever, you need to have a website theme that is responsive. This means your site can be easily accessed by desktop and mobile device users.
Find the Best Local SEO Company
Lastly, to make sure everything is working to your benefit, you need to integrate Google Analytics. If you are unfamiliar with how to do this or how to read all the data displayed, you can hire a local SEO agency in Los Angeles. SEO companies specialize in analytics and can ensure you’re on the right track!