Google Analytics Tips for Beginners

 

Getting started with Google Analytics can be very exciting, as you finally get to see actual numbers for your Web site traffic, conversions and other stats that are important to a business. But the way you implement and configure Google Analytics for your L.A. Web site is important. An SEO company can be hired to assist you with this. To help you understand what needs to be done, here are some insights to keep in mind.

Google Analytics is a great way to track your SEO progress
Google Analytics is a great way to track your SEO progress

Figure Out Your Business Goals

How can you analyze data without first knowing your goals? You’re going to have a multitude of numbers and data to decipher. Your focus needs to be on key metrics that are telling you whether your Internet marketing strategies are working or not. Figure out what you want to achieve, so you can begin tracking the correct metrics.

Become an Expert or Hire One

Google Analytics can be very confusing for beginners. Unless you are willing to educate yourself on all aspects of implementing, configuring and analyzing data, you may want to consider hiring an expert from a Los Angeles SEO company. A lot of businesses, large and small, will use a SEO agency for various aspects of their Internet marketing campaign, including Google Analytics. Having an expert can save you time and money that would otherwise be wasted on reacting to the wrong data.

Find Trends Using the Data

Don’t get mixed up in matching up your Google Analytics data with back-end data. As a rule of thumb, you should allow a 10-15 percent gap in between the numbers. It’s possible this may be even larger if your domain has a strict cookie policy. It’s best to rely on your back-end for 100% accurate data and Google Analytics for interpreting trends.

Learn the Terminology

Google Analytics is fairly intuitive for beginners. Just slide your mouse over the different metrics and categories to see what they mean. A window will pop up telling you the definition. Go through this as soon as possible, so that you can familiarize yourself with the terminology.

Use the Data in Tandem with Your Marketing Strategy

As the data comes in, you need to know what has to be done within your marketing strategy to improve numbers where needed. If you aren’t great at analyzing data or figuring out how to make improvements, then an SEO agency should be considered. The worst thing you could do is interpret the data incorrectly and make the wrong moves, or none at all!

Google Analytics is a great tool for Internet marketing, but if you’re not knowledgeable about it, you could end up making the wrong decisions.

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