Data rules the marketing scene, but not every brand is taking advantage of it. And those that are simply don’t know what to do with the information. We have a situation now where massive amounts of data is being collected, but not properly analyzed and used. This is where professional SEO services can be useful. Having an expert on your team who can assess what data to collect and how to implement it into your marketing strategies is key.
When you do this successfully, you will be able to optimize your campaigns, so that they generate great results. Many businesses fail to pinpoint the data they need to be evaluating, so they just focus on the large data sets, believing it has the most valuable information. The problem here is they end up with a ton of data that is left unexamined, which can do more harm than good. Consulting with a business development expert can really help put things into perspective.
Here’s what your brand needs to do to hone in and make the most of your data.
Avoid Vanity Metrics
A lot of brands get caught up in nonsense metrics like page views and likes, when they should be looking at more valuable information, like engagement and conversions. Traffic alone doesn’t say much about why your ROI is increasing or decreasing. Professional SEO services can be used to determine this as well.
Hone in On Key Data Points
Don’t end up with data paralysis because you decided to collect every piece of data you possibly can. This is especially important if you’re a startup. For instance, you want to keep a close eye on purchase behavior, which may help you to identify what customers have spent time and money on. Then you can focus on offering more of that. Your goal is to learn all you can about your customers, so that you can continue (or start) satisfying them.
Real-Time Consumer Behavior is Everything
There’s so much you can learn and do when you’re tracking customer behavior in real time. When it comes to customer behavior, you should be tracking everything you can. Add tracking codes to internal and external links, so you can gather essential data to make informed decisions. This will help you learn more about the customer journey, as well as which pages and content perform the best. An internet marketing agency can set up your tracking and analyze the data for you.
If you’re looking to improve your online marketing efforts, then it’s time to start using data analytics. There’s no excuse, especially when you can hire professional SEO services to help you.