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FAQ

Search Engine Optimization

  • What does SEO mean?
    • SEO literally means Search Engine Optimization. This is how someone finds your business on the internet.
  • Should I pay attention to SEO? I would if I owned a business.
    • It’s important to optimize your website using SEO techniques. SEO is the way to go – an ideal solution if you will, to be “found” on the world wide web.
  • How can come up on 1st page of google so people find our business.
    • Have SEO budget on top of your company’s marketing budget, write relevant content on your site, build relevant links.
  • I am on 1st page of google when I search my website BUT when my friend searches for our business he can’t find it?
    • Most likely, you need to disable personalized search, clear your cookies. Google will come up with results you “search the most”.
  • What is a keyword?
    • Keywords are the actual words, phrase, or part of the phrase that someone might types in on google to find your business.
  • How do I know what keywords are good for our business.
    • It’s a good idea to hire an SEO company like I think an Idea to do an extensive keyword and market research to come up with proper keywords for your company. SEO is like farming so it’s work in progress all the time especially with ever changing google environment and policies.
  • How soon can I expect to see results.
    • That depends on the type of results you want. Depending on the competitiveness of the keywords, some keywords can take up to a year or more while others may work within a couple of months. It’s a good idea to give yourself around 6 months to see some results.
  • Can I manage my own SEO.
    • Sure! If you want to fall in the category of taking a year to rank for simple keywords, just kidding! Working to get ranked for keywords is like learning a new language, It’s a good idea to leave this to the professionals at I Think an Idea so you can do what you are good at: run your business. You really want professionals that breath, eat, live SEO to do the work for you to get proper results.
  • How much can I expect to pay for SEO.
    • SEO is like buying a car cost would depend on what kind of car you want to buy. In general anything below $1000. is automated hence lower quality. You would get good bang for your buck for SEO service that cost between $1000 – $100,000.
  • How come SEO cost so much.
    • For the same it cost a lot of money to set up a shop. Just building a website and having it on the net doesn’t mean you will actually earn money BUT having good SEO results on your site will definitely earn your business money. Having good SEO on your website will make you more money than it’s cost.
  • Should I have my website built by the same company that does my SEO. Yes if it’s possible.
    • It’s a good idea to have the web designer communicate with the SEO tech so that you have a responsive site and the back links and content on the site can be coordinated for optimum results for both, website design and Search Engine Optimization

Pay Per Click Management

  • What is PPC or Pay Per Click ?
    • Pay Per Click or PPC is focused advertising on the internet where potential customers can click on your ad and purchase items they are interested in.
  • How much can I expect to pay for each keyword ?
    • Cost of the “click” depends on the popularity of the keyword basic Supply and demand concept. Typically the higher you bid on a particular keyword, the higher your add will appear. Good news is that you are only charged when someone clicks on your ad and is directed to your site.
  • How expensive is Pay Per Click Advertising ?
    • That depends on who is managing your pay per click campaign. If you are the one managing it and you have no idea what you are doing then it could be an expensive lesion! I think an Idea offers two types of PPC, managed and automated. Either way we insert conversion tracking code into your site. This conversion tracking shows us which keywords are working for the ad campaign and which ones are not. We are able to tweak the campaign right away and make sure you are not wasting money on keywords that are not converting.
  • What is the difference between PPC and SEO ?
    • This is the question of the century! PPC is where you pick keywords and you bid how much you are going to spend every time someone clicks on your ad when they find it on the internet. SEO, is the process where the search engines decide which sites appear on which page based on the relevancy of the content on a particular site and the search words/terms the user is entering into the search engine.
  • How is “PPC” different than “Sponsored link” advertising ?
    • It’s not! They are one and the same. They are each a form of online advertising where relevant ads appear when a visitor enters a particular keyword or phrase into a search engine.
  • Should I start with PPC or SEO ?
    • This really depends on your business plan. I think an Idea believes in diversification. Depending on your budget, it’s a great idea to put funds into PPC while you are building up SEO for your company so that eventually you are not having to spend a lot of money on PPC and still be getting the results you desire because of your well-targeted SEO campaign.
  • Why should I hire I Think an Idea to manage my PPC account instead of managing it myself ?
    • For the same reason you wouldn’t want to try and operate on yourself-even if you are a doctor. Seriously keeping up with the latest changes with the search engines is a full time job. Being a Certified Google Adwords company with staff that has years of experience in managing accounts that spend anywhere from $500 – 100,000 per month, gives us the edge to get you where you want to go. Using bid management software further give us the edge for automated PPC and the results are remarkable.
  • Can I target my ad to be seen by a specific group of people ?
    • Yes, you can geo-target your ads so only people in certain markets you want to reach will see your ads. You can always adjust/change these targets as you wish, that is the great thing about PPC.
  • How long does it take to launch a PPC account ?
    • Once I Think an Idea is clear of your goals and objectives, your PPC account will be built and ready for launch within a week.
  • When will I start seeing results ?
    • You will start generating traffic to your website within a few hours of your new PPC campaign launch.
  • Can I change my budget ?
    • Yes budget changes can be made within a few minutes.

Social Media Management

  • Is Social media important for my business ?
    • Social media is on everyone’s mind. With 1 billion user on Facebook alone, the answer is YES! Social media is important for any business.
  • How can I determine which social media is good for my business ?
    • The Knowledgeable team at I Think an Idea is more than qualified and willing to consult you to determine which social media platforms and strategies will be best suited for your business goals.
  • I don’t know anything about social media. Can you help ?
    • Yes, we offer set-up, updating, content creation and designing of any social media platform you may choose.
  • Do I really need to hire an expert for social media? We already post our blog posts and latest news. Isn’t that enough?
    • Many make the mistake of thinking that social media is an easy as posting a few updates. It goes well beyond that and involves elements such as getting the right ratio of self-promotional content, including search friendly elements, leveraging different content types for maximum engagement, and being present and responding to customers and clients. Effective social media management involves a carefully crafted and well thought out plan of attack.
  • I want more likes and followers. How can you help ?
    • This is a very common request, to which we answer, these aren’t the only numbers that matter. At eBridge, we are about genuine, steady growth. We will never suggest you buy followers or likes or engage in other questionable tactics just to pump up numbers. Those numbers mean nothing if people aren’t actually interested in or engaged with your business. We focus on making connections and providing value; not boosting the number of likes and followers at any cost.
  • Do you do any tracking ?
    • With our social media management services, you will get a monthly report that gives detailed information about your social media activity. Careful tracking and monitoring of social media is an important part of the equation. It helps us understand what’s working and when we need to make some tweaks. Social media is constantly changing. What worked last month or last year might not work now.

Web Design and Development

  • Why do I need a website ?
    • In today’s market place when someone needs a service or a product they directly go to the internet. Having said that, you are not really in business unless you have a website.
  • Can I create my own website using a template ?
    • Yes you can but chances are you will have to have a “professional website developer” redo the site once you start to promote the site online. There is a lot more than meets the eye when designing a website!
  • Does the size of a site matter ?
    • Well bigger is not necessarily better when it comes to websites. Quality of the content matters more than just artificially inflating the size of a website.
  • How much can I expect to pay for a website ?
    • There is no quick answer to this question and we suggest that you avoid any company that can give you a quote without talking to you. I think an Idea representative will have a thorough conversation with you regarding your website needs before giving you a proper quote. Price will depend on the type of site you want, content, functionality of the site, if it’s a CMS site, if your site is an ecommerce site.
  • Why should we hire I Think an Idea to design our website ?
    • There are many reasons but here are 7 good ones:
      • We are not only website designers we are also website developers so we know that a Good website is not only “good looking” but one that makes a business money.
      • We develop websites that have good call to action.
      • Our sites are SEO optimized
      • Our website style recommendations are dependent on what is needed not just a bunch of extra stuff that you may not need.
      • We can build a website for almost any budget. No job is too big for us and no task too small. We have great payment plans.
      • We welcome and consider your input at every level of our website building process.
      • Our motto is to under promise and over deliver.
  • Can I use my own graphics and photos on my site ?
    • We want to create a website you Love! Yes, you will provide your logo, content, all the graphics and photos for your website unless you ask us to provide that service to you. Our focus is that your site is an integral part of your overall brand.