Learning from the pros is the ultimate way to hone your own skills, especially when it comes to internet marketing. Even if you’re using an SEO agency to execute your online marketing strategies, knowing a thing or two about the industry is essential. This can be your way of analyzing whether the methods being used are any good. And if your campaigns are failing, you can have a better chance of pointing out whether it’s the fault of the agency.
In other words, having good knowledge helps companies save money and ensure they are getting the best quality services from the local SEO agency they decide to hire. A lot of people think search engine optimization is difficult to learn, but it’s quite simple (in theory).
The first thing you should know is that having an Search Engine Optimization strategy is essential today for the following reasons:
- 93 percent of internet experiences start on Google (and other search engines)
- 75 percent of users rarely go past the first page of search engine results
- Search Engine Optimization continues to beat social media in driving traffic to content sites (by over 300 percent)
Search Engine Optimization is the number one traffic generator for content-based sites, so keep this in mind as you’re going forward with hiring an SEO agency in Los Angeles.
Now, let’s delve deeper into the tips that many of the experts give to the layman user.
Outsource Labor-Intensive Tasks
As a business owner, you don’t want to get caught up in the tasks that are labor-intensive. This includes search engine optimization. While this is a highly essential task, it takes up too much time to perform. You’re better off hiring a professional from an SEO agency to handle this for you. The pros about outsourcing is that it ensures the tasks are being done properly and it frees up your time to run your business. Too many brands think they can optimize their site themselves and end up with mediocre results.
Consider Creating Multiple Local Landing Pages
If your company caters to customers in different area codes, then you should consider making local landing pages for each city. Some brands shy away from this because it takes a lot of work. However, if you have an expert on your squad who can write the content, then this will be a breeze. Plus, creating local landing pages for each city will help drive in more traffic from those areas. It’s money you definitely don’t want to leave on the table!
Use Directory-Submission Services
Link building is crucial for search engine optimization. It can help boost your rankings in search engines and help drive in more traffic. One way to enhance your link building strategy is to take advantage of directory submission services. This takes a lot of manual time to complete, but again, you can hire an online marketing firm to do this for you.
Be Strategic About Your Domain Name
This tip can work for you if you’re still in the startup phase of your business and have yet to launch your site. The domain name you select for your business should be chosen strategically for optimization purposes. It should be something that’s easy to remember, relevant to your brand and simple to spell. Putting targeted keywords in your domain name no longer adds weight for boosting your ranking.
Focus On Generating High-Quality Content
Everything you post on your website and on behalf of your brand should be high-quality. This content should also be optimized with targeted keywords. Make sure to include photos in the content to make it more appealing to users and search engines. The photos should have alt tags as well. If you have testimonials or reviews, include these on your site. All products and services should have their own page complete with photos, tags, descriptions and categories.
The content written for readers should also be relevant and valuable to visitors. Choose topics that resonate with the concerns and problems your audience has. If you can provide insight, tips and other information, then your site will become a resource that generates a ton of traffic.
Optimizing your website for search engines takes more work than you think. Consult with a professional SEO agency to see how you can start ranking in search engines.