Social media marketing is a unique tool that is critical to marketing success in today’s online business world. Knowing how to utilize social media, as well as what types to use and which networks will gain the most visibility for your brand, is going to make all the difference. Some people still feel like they
Today, at 12:01 AM, the Apple Watch went live for pre-order, and sold out in six hours. While the concept of a wearable devices and smart watches have been around since the Mid-1980s (Seiko RC series and the Timex Datalink anyone?), today will be remembered as the day that wearable computing went mainstream. Apple Watch
Search Engine Optimization is one of the most critical tools available to internet marketing professionals today. There are a number of benefits of the SEO campaign, but only when it is done correctly. Some companies attempt to implement their own marketing tools and trends that mimic the real thing, but that simply isn’t going
The world of SEO is built around one concept: links. When SEO companies talk about links they speak in terms of attracting links, building links, earning links and disavowing bad links. A link to a site is one of the most powerful ranking factors in Google’s algorithm. Many webmasters and site owners always ask, what
The Internet is many things to many people: information superhighway, shopping mall, reference library, a singles bar where we tirelessly left swipe until we find the perfect right swipe. But the Internet is also a forgotten graveyard of old technology and forgotten content. If you know where to look you can often find the fossils
As legend and Shakespeare tell the tale Julius Caesar was warned of his impending assassination. A Roman soothsayer by the name of Spurinna warned Caesar beware the Ides of March. Julius Caesar ignored this warning and was stabbed to death by 60 Roman Senators on the 15th of March. Since that time, Caesar death has
There are dates that live in infamy in SEO. The Panda update on February 23, 2011. The Penguin update on April 24, 2012. The Pigeon update on July 24, 2014. April 21, 2015 stands to be yet another moment in the history of SEO and web search marketing. The announcement from Google was terse: “Starting
“Net Neutrality. The only two words that promise more boredom in the English language are: ‘Featuring Sting’”. — John Oliver What does Net Neutrality mean for your Internet marketing campaign? What is the impact on your SEO? How will Net Neutrality affect your Social Media marketing? What about PPC and Adwords? And the big question…
It was a Friday night like any other Friday night in Los Angeles. A pack of Thirtysomethings – myself included – piled into an Uber, headed deep into the heart of Hollywood. “Where are we going for dinner?” my date asked the group. Four people tossed out four different restaurants in Hollywood. The Uber driver
Blogs give everyone a voice. But just because you have a voice, doesn’t mean any one wants to hear you talk. Sometimes being a blogger just isn’t worth your time. If you have been around the world of search engine optimization in the last four years you have been bombarded with two buzzwords that go
“Insanity is doing the same thing over and over again and expecting a different result.” – Albert Einstein Ah, Groundhog Day… I am not talking about the day where someone pulls a slumbering groundhog out of a hole and tries to determine whether the sleepy eyed rodent saw his shadow or not. No, I’m talking
Do not let your small business get sucked in by the siren call of dirt cheap SEO. Steer clear of those jagged shores, or have your marketing campaign dashed upon the rocks. If you are a small business owner this has happened to you. You are alone. It may be 6 AM before the office
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