image

Blog

#DeleteUber: How to Prepare Your Brand for Backlash

The whole #deleteuber ordeal is very unfortunate for the brand that revolutionized the transportation industry. This just goes to show how careful we must be of the beliefs and emotions of our customers. When we overstep those boundaries, we can quickly fall into limbo with nowhere to run. In this case, it was something unintentional […]

Leave a comment


Want to Succeed in Snapchat? Learn from these Brands!

Some brands are iffy about jumping on Snapchat because they’re unsure of how to approach it. So many of them ignore it and stick with other platforms, like LinkedIn, Facebook and Google+. Others may find Snapchat’s audience a bit too young for their products or services, and feel it’s a waste of time. However, there […]

Leave a comment


Local SEO is for You if You’re in these Industries

Investing in a Search Engine Optimization strategy is paramount for your online marketing to be successful. Brands that opt out of building a solid search engine optimization plan end up with either low-quality traffic, fluctuating conversion rates and/or overall short-term results. The social media posts you make will get pushed down in the feeds and […]

Leave a comment


Need More Leads? Try Using Facebook Marketing

When a business needs fresh leads, they tend to use outdated tactics and poor-performing online marketing tactics. If you’re serious about generating leads, then you need to ensure you’re implementing the right strategies. Social media marketing has proven to be an effective tool in getting your brand more recognition. We’re not just talking posting content […]

Leave a comment


Why Attracting the Right Audience Should be a Top Priority

All traffic is not created equal. In the past, search engine optimization “experts” used black hat methods to generate high volumes of traffic. However, the quality of the leads were very cold, which only increased bounce rates and decreased conversions. The quality of your incoming traffic is very important if you’re a business trying to […]

Leave a comment


How to Improve Your Website in the “Google It” Era

The term “Google it” has become the norm in the millennial world we live in. Yellow Pages have become an artifact of ancient history’s past, never to resurrect again – and for good reason. Who needs a phone book when you can simply Google it in your smartphone, tablet or computer? Your placement in the […]

Leave a comment


Checklist for Prepping Your Online Reputation for 2017

Companies no longer have the luxury of controlling the perception of their brands. At least, not without a solid online reputation management strategy. The internet has become the top resource consumers use to research businesses and its products and services. Back in the day, prospects would contact the customer service and sales department of these […]

Leave a comment


How to Get More Testimonials to Attract New Customers

User testimonials can make a real difference in your bottom line. Shoppers today look for social proof and user ratings when browsing for products to purchase. If your brand has a good online reputation management strategy, then it will be easier to convince consumers to do business with your brand. If not, then you’re at […]

Leave a comment