Articles are still highly relevant content, especially since people today are searching for information all the time. Blogs are an excellent way to simplify online reputation management and converse with your audience, while at the same time boosting the SEO for your company. Of course, you need to ensure you’re implementing the correct keywords throughout your content to help with your rankings.
Having a blog designed specifically for your brand is essential, whether you’re a company or a person. It forms an avenue of regular communication between you and your customers. We live in an age of sharing information – in fact, there’s so much information going back and forth now-a-days that it’s become difficult for newcomers to rise above the noise. At the end of the day, you need a high-quality, relevant content and a superb Web marketing strategy, which you can design with the help of a reputable SEO company in Los Angeles.
The first thing you have to learn as a blogger is that great articles extend knowledge to readers. But the best articles are more passionate. Great bloggers post at least once weekly, while some of the top blogs post content daily. Great content gets shared by the hundreds, while the best is shared by the tens of thousands.
So what does it take to become one of the best blogs on the net?
It Takes Consistency
As we just mentioned, to be a top blog, you need to maintain a consistent level of posting. You also need to ensure you’re using a brand voice that is consistent. At the beginning, you can experiment with different deliveries and writing styles to see which of them hits the spot. During the early stages, you should post content at least once weekly, then up the ante to twice per week and so on. You can hire an SEO firm to help your company with content creation.
Learn About Your Audience
It’s useless writing for an audience you don’t know. Your content should be geared towards your readers, which means you need to do a bit of digging around to find out all you can about your customer base and your target customer (yes, these two may be different). Once you have an idea of who you’re talking to, you can formulate content around their likes, needs and desires. The tone of voice and personality can also be created to resonate with this crowd.
Create a Level of Transparency
Blogs should be a bit more personal, even for a company brand. There should be a lot of personality in your posts, not just bland reciting of information and data. People don’t like blogs just for the education, they like to connect with the brand itself. Taking it to a personal level will help build transparency, which is desired by customers. This helps to build trust and loyalty – two commodities that aren’t easy to come by.
Be Selective of Word Choice
You don’t need to be overly clever with the words you use. Keep things simple and engaging. Talk on your blog like you would to a close friend. You’re not writing prose – just a simple blog post. Plus, not everyone has the same level of language skills and you don’t want to scare away those who are unfamiliar with your word choice. Use layman terms or explain complex or unique words you decide to use.
Stay Away from Fluff
Every part of your articles should be relevant to the topic and audience. Eliminate any fluff in your writing and keep everything clear and straight to the point. Don’t be afraid to trim out the fat while editing.
These ideas can be implemented right away, and will help boost social shares and SEO, which are both great for your company!