What SEO methods are you using for your Los Angeles-based company? If you decided to implement a local SEO strategy into your marketing plan, then you’re already on the right track. However, local SEO can get rather confusing without a marketing strategy that is specific to your company. For example, you may have read it’s important to claim your directory listings. This is true, but it’s only one of the many pieces needed to create a winning local SEO strategy. You can always utilize professional SEO services in the event you need help taking your Los Angeles business to the next level.
Let’s take a look at what needs to be done to make the most of your local SEO efforts.
Your Listings Should Be Accurate and Consistent
You’ve found your business listings on Google and other search engines, yet the names, address, phone numbers (NAP) and website don’t align. Inaccurate and inconsistent information on your listings will affect your rankings in a negative manner.
A survey done by Constant Contact revealed that 85 percent of small businesses find it important to have visibility in local search apps and directories. However, only half of them take the initiative to update their listings. A whopping 50 percent of the surveyed businesses knew their listings were inaccurate, yet 70 percent say they lack the time to update them.
According to Moz, the number one factor that negatively impacts your local ranking is having false business locations. The third major factor is having mismatching NAPs.
Ensuring NAP Accuracy
Search engines are very precise about how they examine and rank listings. Even one letter or apostrophe out of place will render your listing inaccurate. So if your business name is Joe’s Fish Market, but your citation has Joes’ Fish Market, then the listing will be considered inaccurate. The same holds true for your phone number, address and website. Make sure they are the same and have no typos.
Ensuring NAP Consistency
It’s important to maintain consistency throughout the various local directories, citations, listings and mentions. You will get more citations and improved rankings with consistent information. So whatever info you have on Yelp should be the same as it is on Google+, and so on.
This is likely the most important factor for improving your local SEO rankings. It’s imperative that you update all of your listings as soon as possible in the event that your business experiences a change in phone numbers, locations or names. Otherwise, all of the hard work you put into your local ranking will have been for nothing. You can either do the updating yourself or hire an SEO company to do it for you.
Filling in All Valuable Information
Local directories ask for more than just your NAP info. They ask for details about your hours of operation, services and products, credentials, brands or trademarks, prices and more. The more information you fill out, the better your rankings will be. Of course, not all business owners have the time or personnel to handle this tedious task. There are SEO services in Los Angeles that can be used for this purpose.
Creating Social Media Accounts
Local SEO has become a dominant force in Internet marketing. In fact, your Los Angeles based company can use local SEO and thrive without having an actual website. This is because local SEO results dominate SERPs. However, having a website is still recommended. Numbers show that people are using business place pages and social media pages in place of their website. Having a profile on Facebook, Yelp and other networks will help these users find you.
Promoting Customer Reviews
Business reviews can also help with your local ranking. Encourage your customers to leave reviews across the various directories you have listings on. There are different ways you can nudge customers to leave a review, such as by giving out business cards with the address to leave a review, having a pop-up window display when customers make an online purchase, or sending out a follow-up email asking for feedback.
Using Hyperlocal SEO
The final piece of the puzzle is to implement hyperlocal SEO. This is where your website becomes handy. You can implement neighborhood terms into your site. You can also include them in your social media pages. An expert from an SEO company can assist you with putting all of this together a solid local SEO plan.