It’s tempting for small business owners and entrepreneurs to try and do their own search engine optimization. Your first thought would be that it’s a cheaper option. What most fail to understand is that what you pay upfront for Search Engine Optimization isn’t going to determine its cost-effectiveness. It’s what the strategy will bring to the table or lack thereof. If you put in all your time to optimizing your site, but it fails to generate sufficient traffic, then you’re losing money right there. With that said, you definitely don’t want to underestimate the power of having professional SEO services on your team.
The Move to Mobile Devices
Numbers show that 81 percent of B2B buyers are using web search when looking for a product or service. And a whopping 90 percent of them say they’ll look for you when they’re ready to complete the purchase. On the other hand, 78 percent of Internet users in America research services and products online before buying (as of 2013). This translated to over 10.3 billion Google searches each month!
The rise in Internet shopping and searches has a lot to do with consumers and business owners switching over to mobile devices. Since more people are Googling, it makes search engine optimization that much more important. This further proves there is a need for SEO services experts in Los Angeles. But if you’re not convinced, then here are more reasons why.
SEO is Harder than You Think
You read a couple of articles and guides about search engine optimization and now you feel you don’t need professional SEO services – you can do it all yourself! What’s so hard about it anyway? Note that these guides don’t always get into the nitty gritty of what Search Engine Optimization is all about. There’s a lot of ground that has to be covered, which can be too time-consuming for most business owners.
There’s a lot of planning and testing that needs to be done in order to figure out what will work best for your particular website. For instance, you have to come up with a content marketing plan, which includes selecting keywords and topics, then writing them, scheduling them to be published and promoting them on social media. Not to mention there are local SEO efforts you should be paying attention to as well.
Search Engine Optimization Doesn’t Stay the Same
In fact, SEO is always changing. Keeping up with the latest Google algorithms isn’t always simple, but a must. If you’re not tech savvy and strategic-minded, then you’re going to fall behind. One of the major jobs of an SEO company in Los Angeles is to ensure their methods are efficient enough to get you ranked highly on search engines. If you’re not up to the task of continuously learning and evolving, then prepare to fall short.
Simple Mistakes Can Hurt You
In this case, what you don’t know can and will hurt you. If you’re not careful, the Search Engine Optimization gaffes you make can send your website plummeting in the SERPs. Some of the mistakes you should avoid at all costs include keyword stuffing, cloaking, content duplication, utilizing unrelated keywords and generating artificial backlinks. Surely, you’ll come across low quality services that use these methods, so make sure the SEO service you hire are actual professionals.
Professional SEO Services Have the Right Tools
It’s not about having the best tools, but the correct tools. Knowing which resources can help improve your website ranking is crucial. An expert from an SEO company in Los Angeles can benefit you in this area. What’s even better, is that you don’t have to spend a penny on these tools because they already did!