In the past, things like content marketing, social marketing, PR, affiliate marketing, and advertising for a business have all operated independently of one another. As the world becomes more digital, though, one thing that’s become clear is that search engine optimization (SEO) cannot act as a stand-alone department. Integrating SEO with all different digital marketing teams across the board is increasingly important.
By doing so, you have the opportunity to reinforce and supplement the impact of each distinct marketing method, aiding in improving overall marketing efforts, increasing brand awareness, and driving more traffic to your company’s website.
If you’re a chief marketing officer, here are three ways to begin the process of integrating SEO with your other digital marketing teams:
1. Start with the Basics
SEOs, PR professionals, and social marketers should all work together to build a brand’s awareness and online reputation. Jarrod Hunt, CMO of digital marketing agency Digital Current states “while each marketing team will work independently on certain things, one way to integrate SEO alongside other marketing efforts is to have an agreed upon set of keywords that all marketing teams will use.” Target keywords are an easy and efficient way to bond different marketing teams together during a marketing campaign. Online tools to establish keywords are a great resource. If you’re having trouble creating effective keywords, consider using Google GOOGL -2.09% Adwords or Google Trends.